Microsoft and Ford teams up

Microsoft Corp. is not just making a mark in computer technology, now it is also taking an interest in cars.

Just recently, news has come out that the world's biggest software maker is partnering with Ford Motor Co. to produce Sync, which is “a technology platform that uses voice commands and Bluetooth wireless technology to give users voice-activated control of their cellphones and portable music players.”


Sync is available as an optional feature in 12 Ford, Lincoln, and Mercury models for just $400.

"This is not a new technology," said Ford spokesman Mark Schirmer. "I think what we're bringing to the party is wider availability, more affordability, and the fact that you can buy it in a Ford Focus."

With an electronics module designed by Continental AG of Germany, Ford Sync will be running on Microsoft's Windows operating system especially designed for cars. Nuance Communications Inc., of Burlington also included voice-recognition software. Aside from a Bluetooth radio system, a USB connector will also be included to be able to plug in numerous devices.

Although there will be a limited numbers of cellphones with Bluetooth connectivity that will be compatible to the Ford Sync, Microsoft senior product manager Velle Kolde said that the list of compatible phones are growing. "If you have a Bluetooth-enabled phone, pretty good chance it's just going to work," Kolde said.

Along with the convenience of voice-recognition, the Sync can let motorists download software upgrades over the Internet and use a USB device to add the new software to their cars. This will help motorists get the latest upgrades as well as allow “Microsoft to fix bugs, install new features, and permit compatibility with future digital devices.”

The Sync is catering to a different need if compared with GM's OnStar system. OnStar is for added safety and security while Sync is primarily for entertainment."There's not a lot to compare" with Sync, said Nick Pudar, OnStar's vice president of planning and business development. "They're apples and oranges."

Source: http://www.boston.com/business/technology/articles/2007/11/12/microsoft_ford_team_up_on_voice_controls_for_drivers/